It’s true, and I should know, because my stepson is a (virtual) card holding member of the “who needs a TV” generation. Anything he wants to watch he watches over the internet. If he can’t watch it there, he’s pretty much not interested. Amazing. Especially to someone like me who was practically born glued to the tube.
This isn’t just a fad. It’s the way of the future. Is your company considering all aspects of its web presence? Sure, you have a web site. Do you offer video about your products or services? Do you have a video or videos that you can make available to other online resources that cover your industry? Have you considered sponsoring your own online video series for entertainment, information or both?
Here’s a quote from Brad Murphy, CRO of Revision3, an online television network, talking about the business of product placement opportunities on web-only “TV”series:
Now it’s hard for really big brands to get their heads around the value of web video series right now but several mid-size companies are starting to see how they can benefit from getting their product or service in front of their targeted demographic while making it part of the conversation.1timstreet.com, Digital Natives, Web Videos & Product Placement (Video) | 1TimStreet
It’s a whole new world out there!
The post Reaching out to Digital Natives: a whole generation that only watches “TV” on the web appeared first on Behind The Scenes in Film, Video and Motion Grpahics.
